by admin | Sep 20, 2012 | Brand Management, News, Personalized Marketing, Social Media Marketing
There is a difference between simply reaching consumers and actually engaging them. Effective engagement requires salespeople to take a sincere interest in customers’ needs and desires. In order to determine whether businesses are actually engaging customers or simply...
by admin | Sep 18, 2012 | Marketing Analytics And Reporting, News
Information is a key tool for companies – it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data and marketing analytics enables companies to respond to campaign performance and maximize...
by admin | Sep 13, 2012 | Marketing Automation, News, Sales Enablement
Poor sales after a company expansion may be (sometimes unfairly) blamed solely on an inadequate sales team. But in fact, communication and unified messaging can play a bigger role in sales when executing a strong growth strategy. Executives who wish to bring their...
by admin | Sep 11, 2012 | Distributed Marketing Automation, News, Social Media Marketing
Facebook, Twitter, LinkedIn, Google+, and the myriad other social networks have quickly become a prominent part of every company’s marketing campaigns. Social media use has rapidly gone from zero to 60 over the past few years, with 63.7 percent of the American...
by admin | Aug 28, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement
Improper Communication Causes Problems in Distribution Chains Distribution chains are complex networks, and that issue is further aggravated by the lack of communication. The closed-loop strategy, a means of improving communication and bolstering trust throughout...
