by admin | Oct 18, 2012 | Distributed Marketing Automation, News, Personalized Marketing, Sales Enablement
Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of communication channels into the mix to ensure they reach the broadest...
by admin | Oct 18, 2012 | Announcements, News
A similar funnel. Technology is already an essential part of the sales and marketing process. A majority of companies already rely on a handful of technologies to manage customers and campaigns. The next wave of sales and marketing strategies integrates existing...
by admin | Oct 16, 2012 | Brand Management, Marketing Asset Management, News
What is a brand? For many consumers, it’s what they connect with when they deal with companies. It’s the underlying theme or deeper meaning that attracts them to a company in the first place. For example, Johnson & Johnson’s brand establishes the company as being...
by admin | Oct 15, 2012 | Marketing Automation, News
Marketers have a number of means for reaching prospective customers at their disposal. Websites, social media, search engine optimization, email, trade conferences, direct mail, print advertising – almost every communication channel can be used as an avenue for...
by admin | Oct 15, 2012 | Distributed Marketing Automation, News
The benefits of marketing automation have been proven once again by a new study. The Lenskold Group and the Pedowitz Group recently joined forces to assess the perks of marketing automation for the B2B sector. The study found that incorporating...
