by admin | Nov 2, 2012 | Brand Management, News, Social Media Marketing
The number of consumers using Facebook as their primary means of interacting with brands is increasing. If companies are looking to maximize their brand management efforts, they need to not only have a presence on the social network, but they also need to...
by admin | Oct 29, 2012 | Announcements, Brand Management, Distributed Marketing Automation, News, Sales Enablement
Fision’s cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and...
by admin | Oct 25, 2012 | Marketing Automation, Mobile Marketing, News, Sales Enablement
Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility that other pieces of hardware – particularly standard...
by admin | Oct 18, 2012 | Brand Management, News
Any seasoned marketer knows brand management has traditionally played an important role in swaying consumers’ purchase decisions. A universally acclaimed and authentic brand can drive consumers toward one brand over competitors, even when other factors – such as price...
by admin | Oct 18, 2012 | Email Marketing, Marketing Automation, News
Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to their computers to read these messages. In fact, research conducted by...
