by admin | Nov 13, 2012 | Brand Management, News, Social Media Marketing
The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly. Additionally, consumers expect faster responses from...
by admin | Nov 12, 2012 | Marketing Analytics And Reporting, News
If you’ve been in the marketing and sales industry long, you have probably heard of “the paradox of choice,” an observational theory that suggests the more options consumers have, the less likely they are to pick any of them. This is why many marketers choose to use...
by admin | Nov 8, 2012 | Brand Management, Distributed Marketing Automation, News, Sales Enablement
A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages, according to a new study by Corporate Visions. One-third...
by admin | Nov 6, 2012 | Distributed Marketing Automation, Marketing Asset Management, News
After many marketers wrote email off as a declining communication channel in the middle of the previous decade, the medium is back thanks to web-enabled mobile devices that allow consumers to check their inboxes from anywhere and at any time. That being said, the way...
by admin | Nov 5, 2012 | Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Lead generation is one of the core goals of any sales and marketing department. The idea is simple – the more leads a company can generate, the more chances for conversion it has down the line. Awareness is the driver of sales, so maximizing that number of consumers...
