by admin | Nov 27, 2012 | Marketing Automation, Mobile Marketing, News
Timing and channel have always been critical pieces to the marketing puzzle. By reaching customers through the right communication avenue at the perfect time, you can greatly improve your chances of converting leads and prospects into paying customers. Mobile has...
by admin | Nov 26, 2012 | Digital Asset Management, Distributed Marketing Automation, Marketing Asset Management, News
Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing relevant, trustworthy content that leaves a mark and establishes your brand as a solution to a...
by admin | Nov 20, 2012 | Marketing Asset Management, News, Social Media Marketing
Social media is the most dominant online communication channel, but there are a variety of social networks and each has their own unique audience. Therein lies one of the key misconceptions of social media: Marketers shouldn’t always be publishing everything to all of...
by admin | Nov 19, 2012 | Distributed Marketing Automation, Email Marketing, Mobile Marketing, News, Personalized Marketing, Social Media Marketing
Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy use of email as a lead generation tool. In fact, it was ranked first out...
by admin | Nov 15, 2012 | Brand Management, Digital Asset Management, Distributed Marketing Automation, Marketing Automation, News, Sales Enablement
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. Unfortunately, this level of engagement can be difficult to pull off from a resources perspective. As...
