by admin | Mar 20, 2013 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Sales Enablement
Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company’s reach, putting your product and brand in the hands of someone else can cause...
by admin | Mar 19, 2013 | Marketing Automation, News, Personalized Marketing
Content creation has been a major focus for brands over the past few years. They realize it’s important to engage leads and create paying customers, but they also know the development of promotional materials can be time consuming. The stat that is constantly thrown...
by admin | Mar 14, 2013 | Marketing Analytics And Reporting, News
We live in a number-driven business world, with facts and figures influencing everything from product design to marketing campaigns. More brands are realizing the value that marketing analytics and big data can bring to the table and are increasing investments on...
by admin | Mar 12, 2013 | News, Social Media Marketing
Here’s a fun fact for the day: according to Mark Risher, chief executive of anti-spam company Impermium, as many as 40 percent of active social media accounts have been flagged as spammers. In total, approximately 8 percent of status updates, tweets and other social...
by admin | Mar 5, 2013 | Marketing Asset Management, News, Social Media Marketing
While the battle still rages on as to what role social media plays in lead generation and engagement, new data suggests that Twitter may be more than worth the budget it’s allocated when it comes to leads. Research from Optify suggests that Twitter tops all other...
