by admin | Apr 14, 2014 | Best Practices, Email Marketing, News
Intro to Email Authentication Email Authentication is a term used to describe the methods ISPs (Internet Service Providers) and corporate email servers use to determine if the source of an email is accurate to the source associated with the sender. Email...
by admin | Feb 26, 2014 | Guest Blogs, News
We came across a report from software research firm Software Advice, which analyzed nearly 900 interactions with marketing automation buyers a few years back. The findings identified top features, reasons for purchasing a new solution and what businesses were...
by admin | Feb 5, 2014 | Best Practices, Distributed Marketing Automation, Marketing Automation, News, Personalized Marketing, Sales Enablement
In case you want to read along here are the words. Your hotel customers demand a highly personalized experience. A localized marketing strategy is proven to provide the personalization they need and effectively communicate your value. Here’s how we can help you make...
by admin | Jan 21, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and experts about industry trends and best practices for marketing their brands and...
by admin | Dec 17, 2013 | Distributed Marketing Automation, News, Personalized Marketing
A major move by a leading brand solidifies the concept of the “consumerization” of corporate technology. After a significant investment, global leader in beauty products, Avon, is pulling the plug on an SAP-based order management system, according to a WSJ report...
