by admin | Aug 5, 2014 | Brand Management, Distributed Marketing Automation, Marketing Asset Management, Marketing Automation, News, Personalized Marketing, Sales Enablement
According to Gleanster’s research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s impressive! Combine that with the marketing automation...
by admin | Jul 8, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, News, Personalized Marketing, Sales Enablement
The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited and hasn’t spread to prospecting and consumer engagement....
by admin | Jun 25, 2014 | Brand Management, Distributed Marketing Automation, Email Marketing, Marketing Automation, Mobile Marketing, News, Sales Enablement
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that’s not always enough to get them in the door, let alone turn them into brand ambassadors. When most hoteliers consider brand loyalty they think about...
by admin | Apr 29, 2014 | Best Practices, Email Marketing, News
Everyone hates blatant spam. Filters catch most of it, but everyone still gets offers for wholesale handbags and or miraculous pharmaceuticals now and then. Apparently our neighbors to the north are sick of it and have implemented a law to help clear their citizens’...
by admin | Apr 16, 2014 | Distributed Marketing Automation, Marketing Asset Management, News, Personalized Marketing
Hotel management companies face all the challenges of running a hotel property with the added strain of doing it for multiple brands. With multiple brands comes more technology platforms, marketing tactics and processes than one can imagine. In order to stay sane and...
