Tech Breakfast’s to Share Marketing Automation Insights
October 18, 2012
Technology is already an essential part of the sales and marketing process. A majority of companies already rely on a handful of technologies to manage customers and campaigns. The next wave of sales and marketing strategies integrates existing platforms with content management, content distribution, big data analytics, and sales enablement systems.
After the recent success of the first Tech Breakfast in Phoenix, Fision’s sales and marketing staff quickly brainstormed and set up three new tech breakfast’s! Here’s the information:
DALLAS: November 7 – Marriott Quorum Hotel, 8:30-10:30am
AUSTIN, TX: November 8 – Renaissance Austin Hotel 8:00-10:00am
DENVER: November 8– Four Seasons Hotel 7:30-9:30am
At these events sales and marketing professionals and executives can look forward to a fantastic complimentary breakfast, a great networking opportunity and a presentation featuring the latest insights on all things Marketing Automation. The hype around Marketing Automation has not died down and for good reason.
– Marketing Automation is booming, reaching over $300 million in revenue in 2011, a 50 percent increase over 2010.
– Best in class companies that adopted Marketing Automation are seeing a 31.6 percent year over year revenue growth.
– Its lead nurturing capabilities generate 50 percent more sales-ready leads at a 33 percent lower cost.
– Improved email click-through rates by 14 percent and conversion rates by 10 percent.
The automation software was developed to control, streamline, measure and execute the processes of sales and marketing teams. “It allows marketing departments, centrally, who like to have control of the brand, be able to manage the brand in a compliant manner and distribute out to their team members much more efficiently,” says Mike Brown, Fision’s CEO.