Tagged: distributed marketing

Hospitality Case Study: How Distributed Marketing Boosts Local Sales

Hospitality Giant Gets Personal with Guests in 4 Steps One of the largest hotel companies in the world faced the challenge of providing over 4,600 locations with relevant materials specific
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Lead Generation and CRM are Just the Beginning

Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn't generate those
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Adjusting Marketing & Sales Operations for Shorter Sales Cycles

The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
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Relevance is a Core Challenge with Drip Marketing

For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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The Role of Content in Customer Engagement

Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing
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Bringing Email Marketing, Social Media and Mobile Together for Wide-Reaching Campaigns

Email marketing is still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fifths of businesses (81 percent) still make heavy
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Central Versus Distributed Marketing: Which is the Best Way to Tap Into Local?

by Mike Brown - https://www.fisiononline.com/mikebrown Marketing automation can be a complex beast. As best-in-class companies know, marketing automation is a key component to any successful wide-reaching marketing campaign. However, at
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The Importance of Personalized Marketing Campaigns

A significant number of consumers actively use email as a means to communicate with both friends and family, and with brands. Moreover, the proliferation of web-enabled smartphones and tablet devices
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