Tagged: Digital Asset Management

Three Keys to Creating Effective Marketing Collateral

You can glean a lot from the quality of a company's marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact
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Three Myths of Marketing Automation

Marketing automation is one of the latest buzzwords that's being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion
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Adjusting Marketing & Sales Operations for Shorter Sales Cycles

The way people research B2B purchases has changed, and as a result, the way companies sell to them also needs to undergo a transformation. (more…)
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Local Brand Management a Heavy Focus

Companies have spent millions of dollars developing recognizable brands that appeal to consumers worldwide. Now, it seems many are working to improve their reputation and become more relevant to local
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Three Quick Tips for Improving Your Email Campaign

Sure, it’s easy for any company to send out mass emails to thousands of potential clients. But are they effective in generating quality leads? Rarely. This is the problem with
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Brand Control: Three Essential Elements

The more unified a company is in their compliance to strict brand regulations, the stronger their brand is likely to be. However, with the growing need for companies to connect
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