Tagged: Brand Management

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner

Manufacturers typically rely on their network of non-exclusive distributors, dealers, agents or retailers to locally market and sell their products. While this helps you expand your company's reach, putting your

When you hear the word "multichannel," what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers

Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but

How often have you seen a brand preach one core concept but then their actions say an entirely different thing? Take, for example, the oil company BP. On their website,

Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. (more…)

The internet has completely redefined how you establish your company's brand, transforming interaction from one-way messages to two-way conversations. Before the widespread use of the web, brand interactions were largely

Regardless of industry, companies have been driven by innovation, and are always looking to come up with the next greatest product or service offering. However, you need to realize that

The age of digital communication has greatly expedited the pace of marketing campaigns. Now, companies are looking for real-time analytics and data that enables them to fine-tune initiatives almost instantly.

A number of B2B companies struggle with developing a collaborative marketing strategy that involves marketing, sales and upper management. In turn, these hardships hinder the creation of strong brand messages,