Tagged: B2C Marketing

Three Keys to Creating Effective Marketing Collateral

You can glean a lot from the quality of a company's marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact
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Solving the Social Media Spam Conundrum

Here's a fun fact for the day: according to Mark Risher, chief executive of anti-spam company Impermium, as many as 40 percent of active social media accounts have been flagged
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How Much Time is Actually Needed for Social Media Marketing?

Facebook, Twitter, LinkedIn, Google+, and the myriad other social networks have quickly become a prominent part of every company's marketing campaigns. Social media use has rapidly gone from zero to
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Leveraging Personalized Data to One-Up the Competition

Your customers know a lot about your product before they buy it. They've likely taken a look at your company homepage, read some feedback on review websites, and asked their
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