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On January 18, 2018 we celebrated Minnesota Business magazine's 2018 Women Who Lead honorees. Featured in our January/February issue, these women have been shattering glass ceilings, taking the lead in their respective industries and introducing new voices to our business community. The evening included time to network...
FISION empowers both sales reps and marketing teams to rapidly localize and deploy content across any channel with minimal need for a back and forth between departments. Consumers now demand the right message, at the right time. FISION empowers massive enterprises that have a multinational presence to better connect with...
Mike Brown, CEO of FISION explains, as companies pour money into high priced technologies like Chatbots and AI, it’s important for brands to recognize that there are often lower hanging opportunities to better engage with customers by localizing brand content...
Before starting FISION, I was the SVP of Operations at Life Time Fitness. While I was there, it was my job to create a national roll out of health and lifestyle fitness clubs. We were creating these fabulous third places – you have your home, your work, but where do you spend your time: the third place. We would spend...
The Business Journal's 18th annual Best Places to Work awards honor 65 Minnesota employers for creating and maintaining engaged workforces.
It has been coded into human nature to pay more attention when it is personalized and familiar. Based on a corresponding social value signal in neural circuits of reward, scientists have found that familiarity creates favorable feelings in our brains. This inherited instinct is the primary driver for the growth of the...
The 2017 SalesTech Awards recognize products and companies that demonstrate excellence, innovation and leadership in the sales technology space. Based on the strength of their nominations and the popular vote, we are announcing the following winners and finalists for the 2017 SalesTech Awards in the SalesTech Product category.
The thousands of employees who took our anonymous online survey totally disagreed with each other by saying the same thing: I work at the best place! Oh sure, the raw numerical scores allow the Best in Class companies to rise to the top of the pack, but the underlying truth is that we have 100 winners. After all, it is the...