Category: Sales Enablement

While marketing and sales teams share a common goal - drive revenue for the company by acquiring and fostering relationships with more customers - their best efforts can sometimes be

According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s

The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited

A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn

In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and

By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both

Personalization creates comfort, and at its core, the hospitality business is a comfort business. (more…)

Ti Sento Milano, the European based jewelry brand, is expanding our reach stateside.  As marketing director, I've been challenged to market our jewelry in an efficient and cost effective manner