August 26, 2014
Marketing automation is hot right now, it has seen the fastest growth of any CRM-related segment in the last several years (Focus Research). And you know what? Marketing Automation has
Read More
August 5, 2014
According to Gleanster's research, “Top performing organizations that used local marketing automation reported 300% or more increases in revenue within the first 12 months of investing in the technology.” That’s
Read More
July 8, 2014
The hospitality industry prides itself on providing world class experiences for their guests. Adding a personal touch goes a long way. However, as noted earlier, that personalization is currently limited
Read More
June 25, 2014
A challenge many hotel properties face is that consumers know about their brand from national advertisements but that's not always enough to get them in the door, let alone turn
Read More
January 21, 2014
In the past we set a goal to become hospitality marketing masters. We spent the year researching and exploring the needs of hospitality companies. We talked with leading businesses and
Read More
November 6, 2013
Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can
Read More
October 8, 2013
By now the hospitality industry is well acquainted with one night stands. What's interesting is that Hoteliers have adopted the same one and done mentality with their customers. In both
Read More
September 24, 2013
Personalization creates comfort, and at its core, the hospitality business is a comfort business. (more…)
Read More
April 25, 2013
Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them
Read More