April 2, 2013
The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains
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March 14, 2013
We live in a number-driven business world, with facts and figures influencing everything from product design to marketing campaigns. More brands are realizing the value that marketing analytics and big
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November 29, 2012
For ages, drip marketing was the de facto way to gain thought leadership among specific segments of consumers and stay top-of-mind when it came time for them to make real
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November 12, 2012
If you've been in the marketing and sales industry long, you have probably heard of "the paradox of choice," an observational theory that suggests the more options consumers have, the
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September 25, 2012
The internet has taken much of the guesswork out of launching and managing marketing campaigns. Before the web, companies had limited means of determining the success of their initiatives -
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September 18, 2012
Information is a key tool for companies - it enables them to see what they are doing right and wrong, and can inform future campaigns and business decisions. Real-time data
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June 7, 2012
Marketing automation is quickly evolving, much like the marketing industry itself. The Marketing Automation Times recently identified three marketing automation trends to watch this year and explained how they relate
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June 5, 2012
While you probably hope to achieve positive results during your social media marketing campaigns, you need to first define success in order to attain it. Because many social media metrics
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May 25, 2012
Customer Relationship Management (CRM) can be defined as managing a company's interactions with customers, clients and sales prospects. Business Know-How explains that many companies have invested in CRM as a
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March 2, 2012
Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated
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