November 6, 2013
Hotel companies, hotel brands, and hotel management companies are turning to Fision as their trusted resource in localized marketing automation. With Fision the General Managers and Directors of Sales can
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April 22, 2013
You can glean a lot from the quality of a company's marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact
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April 16, 2013
Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn't generate those
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April 9, 2013
The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it's one that is growing increasingly detrimental to businesses
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February 21, 2013
Marketing automation is one of the latest buzzwords that's being thrown around constantly from executive to executive. Marketing automation provides value to companies and brands, but there is still some confusion
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November 26, 2012
Long before businesses even realize they have a problem, they will have been engaged by a company that could provide them with a solution. You can do that by utilizing
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November 15, 2012
Relevancy is core to the success of modern marketing campaigns. You need to reach consumers with the right message through the right medium and at the right time. (more…)
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March 2, 2012
Don’t let the name fool you. We’ve got nothing against Rogue Marketers. If nothing else, we’re indebted to them. We’ve studied them for years, learning from them as we formulated
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August 25, 2011
Sure, it’s easy for any company to send out mass emails to thousands of potential clients. But are they effective in generating quality leads? Rarely. This is the problem with
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