It has been coded into human nature to pay more attention when it is personalized and familiar. Based on a corresponding social value signal in neural circuits of reward, scientists have found that familiarity creates favorable feelings in our brains. This inherited instinct is the primary driver for the growth of the...
The 2017 SalesTech Awards recognize products and companies that demonstrate excellence, innovation and leadership in the sales technology space. Based on the strength of their nominations and the popular vote, we are announcing the following winners and finalists for the 2017 SalesTech Awards in the SalesTech Product category.