Monthly Archives: April 2013

Software as a Service (SaaS) and cloud technology have been major booms for businesses across the globe. Many companies are beginning to see value in SaaS offerings, which enables them

You can glean a lot from the quality of a company's marketing collateral. Collateral is often the first impression that consumers have with a brand, so making the best impact

Every dollar that a company earns comes from a customer. But before they were a customer, they were a lead that was converted by sales. Sales, however, doesn't generate those

The sales and marketing funnel, as it exists, is currently broken. There is a tremendous gap between the two departments and it's one that is growing increasingly detrimental to businesses

The "funnel" is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains