Monthly Archives: January 2013

What makes for an effective marketing email? So many brands funnel in on the writing aspect - they try to create engaging headlines, avoid typos and ensure their messages don't

Knowing your audience is crucial for businesses in a number of ways, ranging from product development to marketing to brand management. Many companies executives will agree with that fact, but

Marketing communication is paramount to modern-day campaigns. Gone are the times where you could get away with one-way broadcast messages. If you want your messages to truly resonate with your

The sales cycle has changed. Customers are now doing more research prior to first contact with companies. This has altered how you approach lead generation and nurturing, with the emphasis

Like many games, branding is easy to learn and hard to master. Many companies understand the concept of brand management and the importance of having a likeable voice, but it's

How often have you seen a brand preach one core concept but then their actions say an entirely different thing? Take, for example, the oil company BP. On their website,

After the recent success of the Tech Breakfasts in Phoenix, Dallas, Austin, and Denver Fision's sales and marketing staff has finalized plans for a new tech talk in Minneapolis. (more…)

After spending years developing a global presence, many companies are narrowing their focus and looking to better engage local consumers. While many businesses are happy with their ability to engage

Marketers are quickly discovering the best way of advertising is by not advertising at all and simply creating content that is actually engaging. (more…)