October 29, 2012
Fision's cloud-based distributed marketing automation and sales enablement platform empowers your team to quickly and easily organize, create and distribute compelling, personalized campaigns across the web, e-communications, social media and
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October 25, 2012
Smartphones, tablets and other mobile devices are forever changing the sales enablement landscape. These tools offer a unique set of features and benefits in terms of usability, innovation and utility
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October 18, 2012
[caption id="attachment_880" align="alignright" width="300"] A similar funnel.[/caption] Technology is already an essential part of the sales and marketing process. A majority of companies already rely on a handful of technologies
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October 18, 2012
Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of
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October 18, 2012
Email is a pivotal marketing communication channel. According to comScore, more than 100 million Americans have an email account. With the advent of smartphones, consumers are no longer tied to
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October 18, 2012
Any seasoned marketer knows brand management has traditionally played an important role in swaying consumers' purchase decisions. A universally acclaimed and authentic brand can drive consumers toward one brand over
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October 16, 2012
What is a brand? For many consumers, it's what they connect with when they deal with companies. It's the underlying theme or deeper meaning that attracts them to a company
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October 15, 2012
The benefits of marketing automation have been proven once again by a new study. (more…)
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October 15, 2012
Marketers have a number of means for reaching prospective customers at their disposal. Websites, social media, search engine optimization, email, trade conferences, direct mail, print advertising - almost every communication
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October 12, 2012
Marketing automation is a relatively new technology. It's been around long enough that many companies are familiar with what it is, but few are aware of precisely why their particular
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